KPMG's October 2025 report on agentic AI has been accused of citation errors and factual inaccuracies. GPTZero found only 5 of 45 citations were correct, leading to the report's retraction.
KPMG's October 2025 report 'Total Experience: Redefining Excellence in the Age of Agentic AI' has been accused of AI hallucinations. GPTZero claimed only 5 of 45 citations correctly matched sources, with the rest being mangled, misleading, or fabricated. The report has been removed from KPMG's websites.
The consulting industry has a history of AI-generated content errors. Last year, Deloitte refunded the Australian government after AI content slipped into a report. GPTZero coined the term 'vibe citing' to describe how generative AI stitches together fragments of real sources to create convincing but false references.
This incident highlights the irony of consulting firms warning clients about AI hallucinations while failing to validate their own AI-generated content. It underscores the need for robust human oversight and verification processes in AI-assisted publishing.