Apple announced the next generation of Apple Intelligence and Siri AI. Siri AI understands personal context, performs actions in apps, and offers a dedicated app with customizable voice settings.
Apple officially announced the next generation of Apple Intelligence and Siri AI. Siri AI is a more powerful AI assistant that understands personal context, enables natural conversations, and can perform actions in various apps like Messages, Music, and Reminders. A dedicated Siri app is introduced to manage conversations in one place, along with voice customization. Visual Intelligence expands to camera, Mac, iPad, and Vision Pro.
Apple previously introduced Apple Intelligence to overcome Siri's limitations and compete in generative AI. This announcement is an extension of that strategy, aiming to innovate user experience with an evolved AI assistant. As competitors like Google, Microsoft, and OpenAI move quickly in the AI assistant market, Apple differentiates itself by emphasizing privacy and personalization.
Siri AI's ability to understand personal context and perform in-app actions has the potential to significantly enhance user experience within the Apple ecosystem. The dedicated app and voice customization improve accessibility and convenience. However, since it is only available in English and launches in fall, actual performance and third-party app support will be key to its success. The privacy-focused approach could be a differentiator against competitors.
Comments criticize that Apple's Siri AI demo video fell short of expectations, showing no substantial improvements beyond existing features like timer setting or navigation. They point out that the response speed in the pre-recorded video may be exaggerated, and actual performance in developer beta is very slow. Some also argue that the new AI features do not work well on older devices, suggesting a strategy to drive sales of new iPhones.